thelegacy

Amdax Deck

Client

Amdax is a digital asset house from Amsterdam, registered with the Dutch Central Bank, that works with professional clients and high-net-worth individuals. Its professional services help crypto projects with treasury management, asset management, security and market making support.

What we did

We designed the presentation of those services: eleven slides in charcoal and white, cut by yellow diagonal bands, that introduce the house, set out its four pillars one by one and close on the leadership team and contacts.

Services presentation 11 slides
Amdax Deck, slide 1
01 / 11 Cover

Digital asset house deck with yellow diagonal bands

The cover is almost empty: a gold line drawing of a classical building above the wide-spaced AMDAX wordmark and a Dutch tagline, on white. From the next slide on, the presentation design alternates charcoal and white slides crossed by yellow and olive diagonal bands, all cut at the same angle, so the stripes read as one pattern running through the deck. A small page number sits in the top right corner of every slide.

Headlines are set in a heavy geometric sans with a grey metallic gradient, and claims sit in thin-bordered cards, five of them on the opening slide, where a frosted band passes behind the cards. About Amdax gives four strengths a small icon and a blue heading each. The services overview splits the slide into a white and a charcoal half, with the four pillars running across the seam.

02 / 11 A digital asset house 2. AMDAX is a leading Digital Asset House. Started in 2020 in Amsterdam at Zuidas, the root of the world’s financial system. The first digital asset service provider registered with the Dutch Central Bank. Focusing on professional clients and high-net-worth individuals. Investing in a highly secure environment, with a dedicated focus on your assets. Explore innovations and make these accessible for clients. Personal service is in our DNA
03 / 11 About Amdax 3. About AMDAX. High-end technology. Regulatory compliant. We invest in technology and work with stable and reliable partners to deliver the speed, scale and personalization to address the needs of high demanding clients.. We have developed a Client Acceptance Procedure and Anti-money Laundering Compliance Program to maintain the highest possible compliance with applicable laws and regulations relating to anti-money laundering and sanctions.. Institutional grade services. Talented people who live and breathe crypto. We have high-quality market knowledge, we offer institutional grade cu
04 / 11 Services in a nutshell 4. Professional services in a nutshell. Pillar 1: Treasury Management. Pillar 2: Asset management. Pillar 3: Security. Pillar 4: Market Making Support. We help with your liquidity and FX management.. We manage your assets according to your wishes and by balancing risks and rewards.. Security is of the highest concern for us and something we will never compromise on.. By connecting you to the right market actors we can help support trading liquidity.

Four service pillars, each with its own image

Each pillar then gets a slide built the same way: a blue Pillar label, a grey headline, an amber lead sentence and the detail below. Treasury Management stacks glossy discs in black, violet, silver and yellow above three challenge cards. Digital asset management holds a Bitcoin coin in a glowing glass cylinder over a charcoal band that compares passive, active and bespoke management. Security becomes a triangle with Security, Control and Ease of Use at its corners and the Amdax mark in the middle.

Market Making Support cuts an amber trading chart into the same diagonal bands as the yellow stripes and lists what Amdax provides in five outlined cards. The slide on why to choose the firm repeats the cards with yellow headings, the leadership team appears as four portraits with rounded corners and roles in blue capitals, and the contact slide returns to the charcoal and yellow stripes of the opening.

Amdax Deck, slide 5
05 / 11 Treasury management 5. Pillar 1: Treasury Management. Proper treasury management is fundamental to preserve and grow your company.. Through our treasury management services we aim to help you to overcome challenges such as:. Managing FX risk when you raise funds in one currency, but your expenses are in another currency. Managing funds to meet short- and long-term obligations (liquidity management). Making sure you have a long enough runway for your project to become cash flow positive.
06 / 11 Digital asset management 6. Pillar 2: Digital asset management. We protect your capital and can assist in generating a return on your treasury assets:. Passive Investment Management. Active Investment Management. Bespoke Investment Management. We rebalance (part of) your portfolio of treasury assets periodically. Depending on portfolio allocations, this may leave the fiat value of your treasury assets heavily correlated with crypto market cycles.. We actively manage (part of) your portfolio where we combine fundamental and quantitative analysis to make investments. We actively balance risk and returns so you ha
07 / 11 Security triangle 7. Security. Pillar 3: Security. Security of digital assets, being in control of your coins and the ease of use are highly important, especially when dealing with large volumes. Most peers are focused on one corner of the below triangle. . Celcius showed the consequences of not being in control of your own coins;. Are you comfortable keeping large amounts of tokens on a ledger?. Control. Can you easily access your coins, even in times of trouble?. Ease of Use
08 / 11 Market making support 9. Pillar 4: Market Making Support. After being listed it is important that there is ample liquidity. At AMDAX we offerthe ability for a designated market maker to use our infrastructure.. In this setup AMDAX provides:. Deploy funds to exchanges for the market maker to use;. Provide reporting on the market making;. Custody of the funds;. Monitoring of the exchange accounts to make the balances are sufficient;. Balances over different exchanges, deposits and withdrawals.
09 / 11 Why choose Amdax 10. Why choose for AMDAX professional services?. Fiat to crypto gateway. Access Deep liquidity. Established partnerships. AMDAX can serve as your gateway from and to crypto, with fast settlement and regulatory compliance.. By being a professional service provider, we have direct access to cryptocurrency market makers so we can trade against the best prices possible. We have a wealth of in-house experience. Strong trading infrastructure. Our infrastructure minimizes operational risks that arise when managing funds between different exchanges or accounts. This infrastructure also allow
10 / 11 Leadership team 11. AMDAX has an experienced leadership team. Lucas Wensing. Rintse Zijlstra. Marcel Burger. Sanne de Gier. CO-FOUNDER & DIRECTOR. DIRECTOR. CO-FOUNDER & CIO. CLO. Serial entrepreneur in IT. Former ABN AMRO top executive (Strategy, M&A, Finance, International). Professional investing background from a.o. Optiver, EY, Achmea Investment Mgmt. Former lawyer at Allen & Overy, working in the Corporate and M&A practice. Founded and sold StartReady to KPN. Co-Founder of AMDAX. HAL Investments, buy- and build of GrandVision. Started as crypto entrepreneur in 2018. Harvard and Cornell
11 / 11 Contacts 12. For questions and more info. Marcel Burger. Co-Founder & CIO. Marcel@amdax.com +31 6247 37 961. Gustav Mahlerplein 45 1082 MA Amsterdam

Project facts