ICODA Deck

ICODA's deck works as a catalogue. After an introduction and a page of cases, it walks through every service the agency sells, grouped into the three chapters that the Navigation slide lists up front: Project Launch, Initial Launch and Promotion, and Exchange and Trading Solutions. Each chapter opens on a divider with one centred line of type, closed by a blue square that repeats the blue full stop in the icoda. wordmark.

Every slide sits on an off-white canvas with a faint dot grid and carries the logo and web address in the top left corner. Headlines are set in a geometric sans and underlined by a thin red rule that runs in from the slide edge at a slight angle. The cover pairs its headline with two rows of team portraits and a collage of dark crypto dashboards, and the introduction marks the agency's locations in red on a grey world map.

From the Project Launch chapter on, most slides share one template. The left column holds the service name, a short line on what it is for and a checklist of what the client gets, each item marked with a green shield tick or a green plus. A full-height photo of an office, a meeting or a phone in hand takes the right half. PR swaps it for a wall of grey media logos, reputation management for stacked review cards.

Each service ends in the same place: a blue bar along the bottom of the text column with the package name on the left and the price on the right, so a reader comparing services always looks at one spot. The influencer slides for YouTube, Twitter and TikTok go further. Example channels sit in a row as avatars with their audience, and each package becomes a blue card under a white tab, with a red price tag stuck over its corner.

The regional slides for China, Japan, Korea and Russia hold the most content, so they turn into tables. A campaign timeline lists tasks down the side and months across the top, with a green dot in each month a task runs and grey dots elsewhere, and budgets aligned in the last column. A blue box under the intro gives the total and the length of the campaign, while the market's name runs behind it in outlined type.

The last chapter, Exchange and Trading Solutions, flips the colours: the listing slide fills its left half with solid blue and sets exchange logos in white. Market Making shows a light trading terminal, a candlestick chart with green and red buy and sell buttons, floating as a card over outlined words. The closing slide returns to the cover's people, a row of team portraits under 'Welcome to icoda.' with the contacts set as blue links.