ICODA

ICODA is a crypto marketing agency; its own site describes a data-driven approach to creating products and marketing services for crypto businesses, and today it works across Web3 and iGaming. We designed both generations of the ICODA website, its service pages and UI kit, and marketing materials from emails and social media to display ads. The investor deck we made for the agency is a separate case.

The newer website opens on a 3D raccoon in a blue hood among coins, with headlines that rotate between Web3 & iGaming, Marketing & Development and How can we help you with crypto marketing, a Get Your Proposal button and a Telegram link. Two solution cards, iGaming and Web3, list their services, tabs lead to NFT promotion, crypto PR, DeFi promotion, white papers, smart contracts and market making, and a grid names the clients the agency works for: NFT collections, GameFi, ICO projects, DeFi, crypto exchanges, wallets, iGaming projects and meme coins. Recent cases, direct access to VCs, launchpads, YouTube, TikTok, X, press and conferences, testimonials, the leadership team and an office map follow.

Every page has a phone layout: the first screen stacks the headline, the visual and the proposal button, the solution cards turn into full-width tiles and the team becomes a carousel. The blog lists articles with author, date, views and shares, with filters by topic such as AI, Bitcoin and blockchain and a search.

The earlier generation of the site was built around the line Delivering Leads for Crypto Businesses, under Attract leads that pay, create software that takes profit, with a marble bust in gold glasses on the first screen. Its inner pages covered case studies with goals and tasks, a partner programme that rewards recommendations, a portfolio, the team and media mentions, articles, conferences with a meeting booking, careers with perks and open roles, a downloadable exchange promotion proposal and contacts.

Each service has its own landing page on one template: a first screen with a 3D illustration and an offer of a free marketing plan, what the service includes, the promotion process on a timeline, brands, testimonials, partners and a contact form. The set covers marketing, content and video production, blockchain and custom blockchain development, smart contracts, websites, white papers, analytical reviews, crypto PR, DeFi promotion, IEO on exchanges, market making, YouTube influencers and marketing for the Chinese, Russian and Korean markets.

Both generations rest on a documented kit: a palette led by a default blue and a dark navy with border and background tints, a type scale from a 44px H1 down, and inputs and buttons drawn in default, hover, active and focused states. The newer site adds its own palette and type scale and a board of components such as resource cards grouped by platform.

Beyond the site we designed ICODA's day-to-day marketing: an email that confirms a request, a welcome letter for a new team member on their first working day, a space-themed digest, a New Year card and the art for the YouTube channel under Delivering Leads for Crypto Businesses.

Social media posts pair a short headline with a 3D illustration and a rubric hashtag such as News, Expert Information, Partnership, Play-to-Earn or CryptoPodcast, among them the announcement that ICODA partners with QUBE; a carousel tells a case in four steps, from goals to results. Display ads for lead generation, PR and influencer marketing come in the standard banner sizes, from small squares and skyscrapers to full HD.