thelegacy

Levens

  • Wireframing
  • Ux/Ui
  • Branding
  • Front-end
  • WordPress
Client

Levens is a Ukrainian maker of engineered oak and ash parquet. It produces, installs and exports its boards and sells them through showrooms in several Ukrainian cities.

What we did

Brand identity with an oak-leaf wordmark, teal and pattern icons, a website whose catalog gives every board its specs, Instagram posts and a company presentation with product sheets and prices.

Levens
Levens
Levens

Web design for a Ukrainian designer parquet maker

Levens produces, installs and exports designer parquet from Ukraine, and the line beside its logo dates that work to 2009. Our web design for the parquet manufacturer opens on a large serif headline that sets the word for “designer” in italic, a play button in a thin circle and a 120-month guarantee badge wrapped in loose hand-drawn rings that read like growth rings.

Further down, an exploded board separates into four numbered layers with callouts. A project list (Shalom, Catch, Taryan Towers, Zaferano) pairs each interior with its grade, laying method and plank size. The canvas stays near-white with faint contour lines, so the colour on the page comes from the wood.

Levens
Levens

Parquet catalog where every board carries its specs

Every board in the catalog gets the same card: its name with a gold leaf, the laying pattern in teal, a line drawing of that pattern, a like counter and a pebble-shaped button in place of a rectangle. The product page for the Vorzel board sets out eight drop-down fields beside the gallery, from wood species and grade to lamella, thickness and wax layers, then a price from 2,400 UAH/m² and a consultation link circled as if by pen.

The full-screen menu lists Services, Catalog, Cooperation, Blog and Contacts on the left and showroom addresses in five cities on the right. Finished interiors are filtered by city tabs.

Levens
Levens
Levens
Levens
Levens
Levens
Levens
Levens
Levens
Levens
Levens
Levens

Brand identity: oak-leaf wordmark, teal and pattern icons

The brand identity for this flooring company rests on a lowercase serif wordmark in deep teal with a small gold oak leaf tucked into the v. The leaf then works as a marker on product cards, slides and social posts. A banner repeats levens.ua in white across a wall of planks running from dark brown to pale honey.

Nine line icons sit on wood tiles: the leaf, a speech bubble with a heart, a light bulb, three laying patterns, a location pin, a ruler with a pencil and a hard hat. They are drawn in the same thin white line as the pattern pictograms in the catalog, so the brand and the interface share one drawing style.

Levens

Instagram posts with frosted panels and wood swatches

Social media follows the same rules. Each square post sets its headline on a frosted, semi-transparent panel over an interior photo, with a strip of four wood tones along the top edge and the gold leaf below. The nine posts include an introduction to who Levens is, a guide to choosing and ordering a board, six reasons to buy parquet, a 10% discount for 10,000 followers, an Easter greeting with yellow-and-blue bunny ears and an English post naming export markets from the USA to Italy.

The vertical clips keep the camera on the material: adhesive combed under a board, planks running through a machine, the wordmark over tree bark.

Levens
Levens
Levens
Levens

Company presentation with product sheets and prices

The company presentation, dated Ukraine 2022 on its teal cover, reuses the website's parts at slide scale. It introduces Levens as a family business with its own production, lists services such as a specialist's visit to the site, 3D design help and an installation crew, and draws the four laying patterns as diagrams: English herringbone, French herringbone, deck and module.

Product slides pair a white spec card with a full-bleed texture and three interior shots. The Bila Tserkva modular ash board appears in a natural and a near-black version, each card listing lamella, wood and wax layers and a price from 1,900 UAH/m². A teal contacts slide closes the deck with an invitation to the showrooms.

Levens
Levens
Levens
Levens
Levens
Levens
Levens
Levens
Levens
Levens
Levens

Project facts

Client
Levens, a Ukrainian maker of designer oak and ash parquet that produces, installs and exports its boards
Industry
Flooring, parquet manufacturing
Platform
Web, social media, presentation
Services
Brand identity, UX/UI web design, social media design, presentation design
Deliverables
Oak-leaf wordmark and nine line icons; catalog website with product pages; nine Instagram posts; company presentation with product sheets and prices
Website
levens.ua
Related cases
fozeus, banxe

Questions about this project

What is Levens?

Levens is a Ukrainian maker of engineered oak and ash parquet. It produces, installs and exports its boards, sells them through showrooms in several Ukrainian cities, and the line beside its logo dates that work to 2009.

What did thelegacy design for Levens?

The brand identity with an oak-leaf wordmark and pattern icons, a website whose catalog gives every board its specs, Instagram posts and a company presentation with product sheets and prices.

How was the Levens brand carried into the website?

The gold oak leaf from the wordmark marks product cards, slides and social posts. Nine line icons on wood tiles share the thin white line of the laying-pattern pictograms in the catalog, so the brand and the interface use one drawing style.