thelegacy

AYA Deck

Client

AYA is a booking service for beauty salons, introduced under the line Beauty salon right next to you: one platform with an app for clients looking for a salon or a master nearby and one for salons running their bookings.

What we did

A thirteen-slide pitch deck in the visual language of the AYA apps: white slides with cream and gold, light serif headlines, soft shapes at the edges and real app screens on the problem, product and summary slides.

Pitch deck 13 slides
AYA Deck, slide 1
01 / 13 Cover

Problems, product, demand and competitors

Each slide keeps a small gold AYA wordmark top left and a large headline in a light serif, with body text in a thin sans. Soft cream and taupe shapes bleed in from the corners, and lists run as lines led by short hairline dashes, with the key words set in bold. The problems slide pairs four such lines with a hand holding a phone open on the map search, and Our Product stands the client and salon apps side by side, each tagged with a cream label.

The market slides lean on pictures. Is there demand? lays white city cards over a faint map of Europe while an airliner rises out of mist in the corner. The business model slide sets its figures as huge serif numerals drawn in a hairline outline, with small captions and pink peonies. A faceted diamond sits beside the list of product features, and the competitor table lines up rival services in grey logo tiles, with AYA's column last and checked in every row.

AYA Deck, slide 2
02 / 13 Problems AYA solves
AYA Deck, slide 3
03 / 13 Client and salon apps
AYA Deck, slide 4
04 / 13 Market demand Is there demand?. Thousands of beauty salons in London, Berlin, Zurich and Kyiv already take bookings online. Clients are used to booking a master in a few taps. AYA brings this to the salon next door.
AYA Deck, slide 5
05 / 13 Business model
AYA Deck, slide 6
06 / 13 Product features
AYA Deck, slide 7
07 / 13 Competitors

Team, roadmap, funding and a one-page summary

The team slide shows the founders in black and white, cut out over taupe shapes, each with a serif name tag, a gold role tag and a short bio card. The roadmap is a grid of month stamps in serif numerals, alternating gold and black, each with a one-line milestone beneath, and Our Aim pairs a dashed list of goals with the Earth rising in from the right edge.

Fundraising steps three rounds down the slide along a faint dotted arc, each amount in gold serif over its round name in pale outline. Use of Funds is a plain table of costs and earnings with cream header rows and a gold bottom line, set beside a close-up of a face. The last slide works as a one-page summary: the tagline, three app screens, book, pay and rate numbered in gold, the feature list and a contact card.

AYA Deck, slide 8
08 / 13 Team
AYA Deck, slide 9
09 / 13 Roadmap
AYA Deck, slide 10
10 / 13 Company goals
AYA Deck, slide 11
11 / 13 Fundraising
AYA Deck, slide 12
12 / 13 Use of funds
AYA Deck, slide 13
13 / 13 One-page summary

Project facts

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See also
AYA