KITCLOTHES

KITCLOTHES calls itself a multifashion platform: a social network with elements of a shopping platform, where anyone can put looks together like a professional stylist and buy the clothes from leading online stores. It carries on the look constructor idea of MARK.MODA, a separate case on this site. We designed the website on desktop and phone, black and white with a mint accent, and the investor deck.

The navigation is built around looks rather than products: create a look, the catalog, and all looks from brands, designers, users or favourites. The home page opens on a banner and the top looks of the day, each with its author, likes, comments and views, followed by fashion news and a feed of looks with the clothes they are made of.

Creating a look happens on an avatar: the user picks clothes from the catalog by category, from underwear and T-shirts to jumpers and outerwear, puts them on the figure and finally selects a pose to save the look. A saved look shows its author, date and tags next to the outfit and lists the clothes on it with brand and price; every item page in turn shows the looks that use it, with photos, size selection, buy now, to cart and try on.

The catalog opens on large photo categories such as jackets, accessories, knitwear, costumes, shoes and outerwear and a row of brands, then lists clothes with filters by category, size, shop, brand and colour. The blog runs fashion news, search returns users, looks and items together, and the main pages have phone versions.

The pitch deck presents KITCLOTHES as the next level in fashion, powered by blockchain, in the same black, white and mint. It walks from the challenges of online fashion, high return rates, competition, authenticity and logistics, to the solutions and the platform services: avatars, a smart catalog, the outfit constructor, my wardrobe, a fitting room and an AI stylist, then key benefits, the go-to-market plan and a rewards program.