Product Design Articles
Product articles from thelegacy, a design studio for crypto, fintech and tech companies, explain brand and product design on our own work: how branding and marketing differ and which comes first, what makes people trust a money app, and how the screens of real fintech and crypto products answer those questions.
Product: questions and answers
What do the product articles cover?
Brand and product design: how a brand is built and when it should change, and how the screens of a product make people trust it. One article compares branding with marketing, another explains how to rebrand without losing customers, and a third shows nine patterns that make people trust a money app.
Are the examples taken from real projects?
Yes. The articles show their answers on work from the studio's own case studies: screens, brand systems and pitch deck slides that thelegacy designed for its clients. Every case is in the portfolio.
Who writes the articles?
Viktor Skrin, the founder of thelegacy, an independent design studio working since 2012. His author page lists every article he has published in the language you are reading.
In which languages are the articles published?
In English, Ukrainian and Russian. Each article has a version in all three languages, and the language switcher in the menu opens the same page in another one.
Can thelegacy design this for my company?
The studio designs brand identities, websites and web apps, mobile apps, 3D graphics and motion, and pitch decks. Describe your project in the request form at the bottom of this page, email hello@thelegacy.agency or book a call with the Schedule a Meeting button.