Search Engine Marketing
People decide in seconds whether an ad brought them to the right place. We design the creatives, landing pages and promo materials that keep its promise.
An example campaign, not a client project.
Where a campaign loses people
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Query
(words, intent)
It starts with the words people type. Ads and pages are written in those words, with a page for each intent instead of the homepage for everything.
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Ad
(creative, promise)
The ad repeats the query's promise in its headline, and its creatives speak the product's own visual language, in social posts and banners.
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Landing
(one offer, one action)
The landing page keeps that promise on its first screen: one offer, proof from the product itself, a fast page and one clear action, a form or a booking.
Search Engine Marketing: questions and answers
What does search engine marketing include at thelegacy?
Landing pages, ad creatives and promotional materials for campaigns.
Is there a search marketing case study?
Not yet. No published case documents a search ad campaign. The closest work is campaign material: the Catcoin and Flex landing pages, the Banxe social media templates and the Levens Instagram posts.
Do you design social media templates?
Yes. The Banxe post templates frame a full-bleed picture with hexagon outlines and a lettered badge, so a new picture drops in without breaking the layout. The Levens posts set headlines on frosted panels over interior photos, with a strip of four wood tones along the top.
How do I ask about this for my site?
Describe the site and what you need in the request form at the bottom of this page, or email hello@thelegacy.agency.
Search engine marketing at thelegacy is campaign work: landing pages, ad creatives and promotional materials. None of our published case studies documents a search ad campaign yet, so this page has no cases of its own. Related published work: the Catcoin and Flex landing pages (more on the landing page design page), the social media post templates for Banxe and the Instagram posts for Levens.
Related reading: Rebranding: when a company needs it and how to do it without losing customers, Fintech UX design: 9 patterns that make people trust a money app, Free 3D Crypto Icons: 8 Coins in 7 Views, Transparent PNG.