Crypto pitch deck design
thelegacy designs pitch decks for crypto and web3 companies: protocols raising a round, tokenization platforms, crypto lenders, market makers, funds and the firms that serve them. Eight of those decks are published below, slide by slide.
Case studies
Optix Deck
A fourteen-slide pitch deck in the violet and yellow of the Optix mark: problems and opportunity, the three products, revenue, token features, tokenomics and a roadmap, with the protocol's 3D token renders and the game's characters on the slides.
Souq Deck
A twenty-two-slide pitch deck, from mission, values and vision through the product, platform strategy, managed pools and tokenomics to the roadmap and founders, built on the dark ground, mint accents and screens of the Souq interface.
dEquity Deck
An eleven-slide investor deck in the dark mode of the dEquity platform, running from the solution through product screens and a competitive table to tokenomics, a roadmap and the closing opportunity slide.
Arch Deck
We designed Arch's pitch deck: nine slides that take a borrower from the loan offer and a worked example to custody and regulation, a comparison with other lenders, use cases, the steps to apply and the team.
Skynet Deck
We designed the company presentation Skynet Trading sends to crypto projects: twelve slides that keep the dark, star-lit look of its website and dashboard and move from who the firm is to its services, proof and contacts.
Skynet Fund Deck
We designed its fund deck for Aleph Zero: twelve slides that propose an ecosystem fund for the network and walk from the manager and its earlier fund to the directors, the fund's terms, its strategy and the management company.
Amdax Deck
We designed the presentation of those services: eleven slides in charcoal and white, cut by yellow diagonal bands, that introduce the house, set out its four pillars one by one and close on the leadership team and contacts.
ICODA Deck
We designed ICODA's agency deck: thirty-two slides that set out every service with what it includes and what it costs, from white papers and influencer campaigns to SEO, regional marketing and market making.
What a crypto deck includes
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Company presentations
Decks that sell a service to crypto projects: market making for Skynet Trading, treasury and asset management for Amdax, marketing for ICODA.
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One-pagers
The short version for a first email, made from the deck so the two never contradict each other.
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Tokenomics and whitepapers
Tokenomics drawn as charts and flows, as in the dEquity and Souq decks, and whitepapers or litepapers in the visual system of the deck.
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Tables and product screens
A comparison with other lenders in the Arch deck, platform screens and a competitive table in dEquity's: the slides an investor checks twice.
How a crypto deck project runs
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Story
(slide by slide)
What each slide has to prove to an investor or a client, and in what order, settled before any design.
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Slides
(on your brand)
The deck designed on the project's own visual system, with its token renders and product screens.
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Tokenomics and files
(charts, hand-off)
Token distribution, vesting and your numbers built as charts, then the files you present from.
Who we design crypto decks for
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Protocols and DeFi
An options protocol with trade-to-earn play, Optix, and a financial market for game economies, Souq.
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Tokenization and crypto lending
Real estate tokenization at dEquity and loans backed by crypto holdings at Arch.
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Market makers, funds and asset managers
Skynet Trading, the Skynet Fund deck for an Aleph Zero ecosystem fund, and Amdax, a digital asset house.
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Crypto service companies
ICODA, a marketing agency for crypto and blockchain companies. Decks outside crypto are on pitch deck design.
Crypto pitch deck design: questions and answers
What goes into a crypto pitch deck?
Usually the problem and the product, how the token works, tokenomics with distribution and vesting, a roadmap and the team. The Optix, Souq and dEquity decks on this page show three ways to lay that out.
Can the deck match our product and website?
Yes, the deck is built on the project's own visual system. The Souq deck uses the dark ground, mint accents and screens of its interface; the Skynet Trading presentation keeps the star-lit look of its website and dashboard.
Do you design whitepapers for token projects?
Yes. Whitepapers and litepapers get the visual system of the deck and the site, with token distribution and vesting laid out as charts a non-technical reader can follow.
Do you design decks for crypto companies that are not token projects?
Yes: a market maker (Skynet Trading), a fund (Skynet Fund), a digital asset house (Amdax), a crypto lender (Arch) and a crypto marketing agency (ICODA).